The Brotox Boom – why more men are getting Botox!

male receiving Brotox Injection

Figures show that Botox and dermal fillers aren’t just a girl thing anymore – Brotox is here and it isn’t going anywhere.

We’re all aware of the pressure that can be placed on women to stay forever young; so much so, billions of pounds are spent on aesthetics treatments every year, but what about men?

A mix of spending too much time on Zoom and male celebrities, including Simon Cowell, opening up about the work they’ve had done has led to a dramatic rise in consultation requests from men.

Why Brotox? Well, it’s a term growing in popularity with some clinics and medical spas often using it to distinguish between male and female treatments which could be seen to address men’s unique facial anatomy and their desired outcomes.

Tweaked not tucked

According to the American Society of Plastic Surgeons, over the last 20 years, there has been a 99 percent leap in men receiving injectables such as anti-wrinkle formulas, like Botox, and fillers.

The UK is the world’s fastest-growing filler market, valued at £1bn a year.

A 2019 report published by the British Association of Aesthetic Plastic Surgeons found that men now want to look “tweaked” rather than “tucked” with the most popular treatments for men including Botox for wrinkles, “dermal filler for jawline definition”, chin enhancement and a procedure called “facetite” which reduces double chins.

British plastic surgeons reported a 70% increase in requests for video consultations over 2020 – many of which are being linked to the amount of time we’re all spending staring at ourselves in a little box on a computer screen.

There was a 70 percent rise in requests for video consultations for new cosmetic procedures in 2020, the British Association of Aesthetic Plastic Surgeons (BAAPS) found.

A third of plastic surgeons surveyed saw an increase in men seeking virtual consultations.

a man getting a brotox procedure injected

Why are more men turning to Botox?

The number of men getting work done is trending upward with Botox and other botulinum toxin injections among the most popular anti-ageing methods for men.

Embarking on a course of Botox as an anti-wrinkle treatment is the most popular reason men give but it can also be used to treat several health conditions, such as neck spasms, lazy eyes, and excessive sweating.

Of course, social media can’t be overlooked; the increased use of apps like Instagram, as well as dating apps, is also on the list with men, just like women, wanting to look their best for their profiles.

We all know that life-changing situations can make us reflect and take action – and Botox and dermal fillers are no exception.

A relationship breakdown, a change in career or a new romance have all been attributed to the growth in the male market – along with a desire to keep up with a partner who may be undergoing treatment themselves. Having a wife or girlfriend who doesn’t appear to age may encourage to get rid of that tired, haggard look.


Brotox to beat ageism

And workplace competitiveness features highly with lots of men saying they use it to maintain their competitiveness against their younger co-workers. Many feel that keeping a youthful appearance helps them fight against ageism.

Ageism has, historically been associated with women, but in the US, there is a growing demand within Silicon Valley for men to appear younger than 40.

So much so that back in 2019, Google settled a lawsuit that alleged age discrimination during its hiring process. Bosses paid out $11 million to over 200 people over the age of 40 some of whom claimed that the company used phrases like “Googleyness” and “cultural fit” as euphemisms for youth.

Speaking in the Washington Post, plastic surgeon Larry Fan, says he estimates that around 25% of his male client base work in tech and are struggling with beauty standards that have long tormented women.

He says “In Silicon Valley, it’s commonly believed that if you’re over the age of 35, you’re seen as over the hill. People here value the young for their passion and their ability to look at things in new ways.”

Should I offer Botox and dermal fillers to men?

As the aesthetics industry continues to boom, it makes absolute sense to open up your appointment book to men.

A skilled Botox practitioner can carry out a safe and relatively quick procedure that offers extremely natural results with very little indication that anything has been done – allowing the man in question to be able to go straight back to work without anyone being any the wiser.

The fact that iconic male models, pop stars, actors, and sportsmen have openly admitted to having cosmetic enhancement is certainly helping the Brotox trend.

They make no excuses, saying they simply want to look ‘refreshed’ or ‘rested’, as if they have taken a month’s holiday – and if you can help them with that, then go for it!

Why the time is right to start your Botox training course

nurse giving a botox injection

After almost a year of sitting staring at ourselves on Zoom, Teams, and FaceTime, it’s no wonder more and more people have become obsessed with their perceived flaws so the time to start your Botox and filler training course has never been better.

Save Face, which represents non-surgical cosmetic practitioners in the UK, says there’s been a jump in enquiries for neck and face work; jumping from 500 a year to almost 800 on their platform alone – that’s an increase of 57%.

The aesthetics industry is already a multi-billion pound industry worldwide and it’s showing no signs of slowing; if anything it’s proving almost recession-proof with some clinics reporting waiting lists stretching to Christmas 2021 already!

As a healthcare professional, such as a Doctor, Dentist or Nurse, working in the NHS, there’s every chance you’re suffering from burn out and launching a career in Botox and Dermal Fillers can be a rewarding move both in terms of your work/life balance and your bank balance.

And given the figures above, now is the perfect time to invest in some specialist combined Botox and dermal filler training.

The Zoom Boom That’s Spanning the Generations

“Young and old, more and more of us are doing it” – that’s a quote taken from The Truth About Cosmetic Treatment which aired on BBC 1 and it’s right.

Men and women who are used to filtering images in a bid to show their ‘living my best life’ selfies as well as older people who wouldn’t know a reel from a Tik Tok are now flocking to book injectable treatments after spending hours staring at themselves with bad camera angles and poor lighting.

Even women who have been vocal about never using Botox are changing their minds and endorsing it, including the celebrated author Caitlin Moran.

In her latest book, More Than A Woman, Moran has gone from complete anti-Botox to sounding like a brand ambassador.

“I don’t look younger or hotter or more perfect,” she says and claims her aim was to look “well slept and happy” – this is the key to the best aesthetics practitioners, and why it’s important to undergo the best training so you understand exactly what your client wants and how you can achieve it with their unique facial structure.

Moran goes on to say that “Botox is the working woman’s facial mini-break. Botox does your relaxing for you. It takes a job off the list.”

What Does the Future Hold?

As humans, we have an inbuilt desire to always look our best and thanks to aesthetic procedures such as Botox and dermal filler treatments, this is becoming more accessible for everyone.

As the aesthetics industry continues to boom, so too will the demand for highly trained aesthetics practitioners – and those with a history in healthcare will become more and more desirable.

As the awareness continues to rise on the part of clients regarding the need to only go to certified and licensed practitioners, more healthcare professionals will seek to receive the very best Botox and dermal filler training by experts trained in aesthetic medicine.

As a leading training course provider for Botox and dermal fillers for nurses and healthcare professionals, we provide a range of foundation training courses and advanced aesthetics training courses which include intensive, practical sessions using live models.

Visit our Botox training and dermal filler training page for more details

woman receiving botox treatment

I’m a Nurse, Do I Actually Need Practical Training?

While cosmetic surgery is rarely an impulsive decision, many professionals believe lockdown has played a part in the surging demand.

For those considering a non-surgical aesthetic treatment, professionals in the industry stress that people should do their research and make sure the person giving them the injections have the qualifications and experience needed.

It may be a non-surgical procedure but there can still be complications and, as every face is different, having the knowledge to map out a client’s face to administer the right amount and the right type of product is clearly essential.

Whilst the materials and equipment used by good practitioners undergo strict product testing, the people using them do not.

Botulinum toxin injections, dermal fillers and other ‘minimally invasive’ cosmetic treatments can be administered by anyone, regardless of their qualifications.

In addition to their lack of qualifications, untrained practitioners often purchase cheap, unlicensed products over the internet and the implications of this can be dire.

The UK is actually the only country where it isn’t regulated and there has been a rise in people offering these treatments and the big concern is that the untrained injectors are simply not aware of the potential risks.

Whilst there are a number of recommended professional standards for cosmetic practice e.g. set by the Royal College of Surgeons, The General Medical Council and Voluntary accredited registers such as Save Face, those who uphold these recommendations do so largely on a voluntary basis.

The implications of this lack of regulation are severe and mean that patients undergoing non-surgical cosmetic procedures are currently protected by the same level of regulation as they would be when buying products such as ballpoint pens and toothbrushes.

The reality is that if you have an issue with your treatment it is very challenging to find any redress or support from a regulator.

This is an ongoing battle but is almost certainly set to change in the near future.

Why nurses make brilliant Botox Practitioners

nurse injecting Botox treatment

Most people go into nursing because they have a strong desire to help others and it’s because of their caring, calming and professional manner that nurses make brilliant Botox practitioners.

A career in the NHS can be extremely rewarding but the hours are long, the pay isn’t great and the work-life balance can become non-existent which is why we see so many nurses coming through our doors for Botox training courses as they seek to carve out a new path.

Popping out at lunch to get Botox is no longer something reserved solely for the rich, famous and well-connected, thanks to our changing attitudes towards the treatment.

Over 2 million procedures are carried out in the UK every year and our search for eternal youth has seen the industry rocket to more than £1.7 billion.

While around 70% of people say they have the procedure in order to look ‘fresher’, Botox can also be used to treat a number of other conditions including excessive sweating and pain during sex!

While Botox and dermal fillers are getting more and more popular, it’s important to remember that injecting Botox isn’t something that should be taken lightly as it is, after all, a toxin, a protein made from Botulinum toxin, which the bacterium Clostridium botulinum produces. This is the same toxin that causes botulism.

nurse preparing a Botox injection

A sound and working knowledge of the facial anatomy is needed along with the awareness of any safety concerns and the right application techniques.

Precision, knowledge and a caring nature are all excellent attributes for someone looking to work within the aesthetic industry – of which nurses have a wealth of experience.

3 Essential Skills of a good Botox nurse

  • Sound knowledge of different cosmetic procedures.

Understanding the difference between the various procedures available as well as which would be most suitable for your client is a really important factor when it comes to running your own aesthetics business.

No two faces are the same so you must have the ability to focus on the smallest of details as it can be the tiniest of things that create the best results.

Undertaking the very best and most up-to-date training will ensure you’re ahead of the game when it comes to products and injecting techniques and will also help you understand the consenting system and how to cope with unexpected issues.

  • Superb communication.

Earning the trust of your patients is a must if you want to build up a good reputation and have clients come back and also recommend you to their friends and family.

Always take the time to listen to your patients and their concerns, no matter how small they may be. Assure them and explain everything you’re doing and why you’re doing or asking it – especially when consulting with them for the first time.

  • In-depth knowledge of facial anatomy.

Using your patient’s unique facial anatomy to create a personalised treatment plan is the final essential skill.

Just as every face is different, so too is every line and every wrinkle and they all need treating differently.

As with the whole of the human body, our faces have numerous muscles which all perform specific functions. For example, there are many small muscles used to make a scowl by pulling the eyebrow down, and one big muscle that can pull the eyebrow up.

Tips for nurses setting up their own aesthetics practice

  • Practice with integrity

As with any element of health care, a good Botox nurse will follow the safe practice of aesthetics while keeping up the highest standards of ethical conduct. Working and communicating with honesty and integrity will ensure your clients receive the best care and advice.

  • Know when to say ‘No’

Having the experience and confidence to say to a patient is a must and you must be able to deliver that answer with a firm but fair explanation of your reasoning. Setting up realistic expectations is an essential part of your skillset and you need to be aware of any issues or situations where treating a patient isn’t safe such as with allergies, pregnancy or if the patient is taking certain medication.

  • Focus on the natural look

Sometimes less is more; for the best results, which look less artificial, use a minimal amount of product in the right place. Using a small Botox injection is a safe way to avoid dramatic results, even if your patient asks for it.

  • Keep on top of the latest trends and products

The best Botox nurses never stop learning and investing in their training. Stay on top of the latest products and injecting techniques so your clients never have a reason to go elsewhere. If you’re new to the aesthetics industry then once you’re fully skilled in the basics, consider adding other treatments such as lip fillers to your portfolio.

  • Seek out the best training

Whether it’s a foundation level Botox training course or a more advanced skillset you’re looking to achieve, ensuring you’re trained by the best mentors is essential. When you’re researching where to train make sure you look at the content of the course and make sure you’ll be practising on live models and have a course that offers a lot of practical experience as well as the theory so you’re comfortable and confident as soon as it’s completed.

It’s also worth considering whether your trainers will offer ongoing support and mentoring after your course so you always have a strong support network to help you develop and grow your aesthetics business.

How much money can I make doing Botox?

As a registered nurse, you’re already well placed to undertake the relevant training and hit the ground running as a Botox practitioner, a career that offers greater professional freedom and flexibility as well as fantastic earning potential.

As an aesthetics nurse you will have two options; working for an established clinic or setting up your own aesthetics business.

  • Working at an established clinic

If you choose to work within a clinic then the chances are you will be paid a salary – the average salary for a qualified full-time aesthetic nurse in the UK is between £25,000 and £35,000, depending on location and experience.

As well as your guaranteed income you will also have a guaranteed client base and, if you are an aesthetic nurse with prescribing power, you could see your income rise to around £50,000 per annum.

  • Running your own aesthetics business

As with running any business, you set your own prices which means your earning ability is limitless.

However, your income will depend on how many clients you can secure so you will need to spend time and money on networking and marketing your aesthetics business.

If you’re a nurse and are ready to take the next step then take a look at our variety of aesthetic training courses which offer a mix of theory and hands-on practical training.