With high definition TV and tabloid culture casting an ever keener eye over the faces and bodies of celebrities, it is hardly surprising that women especially are turning to “non-invasive” treatments such as Botox and dermal fillers to erase any imperfections. Whilst the stereotype of someone getting cosmetic work done used to be has-beens in their fifties with extreme facelifts, nowadays the landscape has been transformed, with people choosing rather to halt the ageing process sometime in their twenties or thirties, and simply never grow older.
Since Botox was first approved for cosmetic procedures over two decades ago, the focus has changed to what professionals with dermal fillers training or medical aesthetics training call ”noninvasive” treatments, which don’t require the skin to be sliced open or stitched. This subtle, gradual way of altering one’s looks has gained so much success precisely because it is so incremental, and therefore harder to spot by the keen eye of beauty editors and tabloid journalists.
However, whereas traditionally plastic surgery would be one big op from which the client would emerge transformed, procedures such as dermal fillers require a constant top up, with the face becoming an infinite work in progress. What effect does this culture of constant improvement have on ordinary women? The beauty standard we are now expected to live up to is most definitely a surgical one, but the artificial nature of it is so well hidden that it is even more detrimental to the self image of normal looking women who have aged beyond their twenties