Dental clinics that offer aesthetic treatments in addition to the traditional, core services of dentists are now a common sight in the UK. In their windows and on their websites, you’ll find advertised an impressive range of non-surgical cosmetic treatments, with Botox injections and dermal fillers being some of the most popular. Indeed, for many patients today, these are a completely natural extension of aesthetic dental treatments such as teeth whitening and the fitting of veneers.
There are some very good reasons why treatments such as Botox injections have become associated with dentistry in the UK in this way. First and foremost, dentists in this country are, quite simply, excellent at performing these procedures to a high standard; patients are delighted with their results and the word soon spreads.
Traditional word-of-mouth promotion like this is, of course, given extra force today by social media platforms such as Facebook, Twitter and Instagram. Instagram, in particular, has proved wonderful for promoting the benefits of cosmetic treatments since it is focused primarily on photographs and selfies that let users share their improved appearance.
However, there is rather more to this connection between dentistry in Britain and cosmetic treatments, than just top results and social media. In this article, we will look more closely at why exactly dentists are so good at non-surgical cosmetic treatments.
- Cosmetic treatments – a lucrative market for the UK’s trusted professionals
- An easy addition to your services
- Training in aesthetics
Cosmetic treatments – a lucrative market for the UK’s trusted professionals
The market for aesthetic treatments has been growing steadily over the last few years and is expected to continue to grow at an impressive rate. In fact, the global Botox market was valued at USD 5486.68 million in 2018 and is expected to reach USD 8425.86 million by 2025.
Within Great Britain specifically, more and more people are now opting for aesthetic treatments on a regular basis and the general perception of these treatments has definitely changed. Once the preserve of celebrities and Hollywood stars, aesthetic treatments are now seen as just another part of ordinary life. In 2018 alone, there were 28,347 cosmetic surgery procedures in the UK. Like colouring grey hair at the hairdresser or applying tinted skin products for a sun-kissed effect at home, Botox injections and dermal fillers are now seen as just another beauty technique. For men and women of a certain age, these treatments are seen as a way to grow older more gracefully. And, in the case of many millennials, these non-surgical cosmetic treatments are seen as a way to enhance natural beauty.
With this being said, patients remain highly aware of the serious problems that can occur if treatments are not carried out to a good standard. There is, regrettably, a continuous flow of stories in the news, on television programmes and online, of treatments that have gone wrong and caused patients health problems. As trusted professionals, then, dentists in the UK are seen as safe, reliable and, equally importantly, accountable. Patients know that they are in safe hands when they go to their dentist for Botox injections or dermal fillers and know that nothing will go wrong with their treatments.
An easy addition to your services
As well as offering patients the peace of mind that comes only from a professional, dentists are in a strong position to move into non-surgical cosmetic treatments because of the skillset and the working set-up that they already have.
Using and developing your existing skills
As a dentist, you’re already accustomed to gently yet effectively giving injections to the mouth using small needles. Combining precise manual dexterity with an in-depth understanding of human anatomy is exactly the skill set required for administering the maxillofacial injections that comprise Botox and dermal filler treatments.
You are also highly experienced in analysing a patient and providing them with a diagnosis. You do this constantly and you carefully explain to your patients what is required and what will happen next by using everyday language that does not confuse them or intimidate them with too much technical terminology or detail. This is directly transferable to non-surgical cosmetic treatments.
Use your current surgery
As a practising dentist, you already have almost all of the facilities that are required for administering non-surgical cosmetic treatments. Your patient chair, operating lights, sterilization equipment and operatory cabinetry can all be used. Indeed, cosmetic treatments such as Botox injections and dermal fillers generally require less specialist equipment than many traditional dental services.
Use your current staff
With your practice staff too, you already have what is required to offer non-surgical cosmetic treatments. Dental nurses can provide all the support for these treatments that they do for traditional dental treatments; and, of course, receptionists can manage bookings and offer friendly support to patients coming in for these treatments, just as they do for your existing patients.
Ongoing support and patient aftercare
One of the most important elements of non-surgical cosmetic treatments, such as Botox and dermal fillers, is the ongoing support and patient aftercare that is provided by the practitioner. This is particularly important in the UK due to the high number of cases that are regularly reported in the news, and online, of treatments going wrong in some way and the resulting health problems that patients experience. This ongoing support and aftercare is something that you already offer as a dentist and can extend, with no difficulty, to patients coming in for cosmetic treatments.
Training in aesthetics
So if you’d like to take advantage of this lucrative market and train in aesthetics, it’s easy to do with Dr Hennessy Cosmetic Training Academy.
The training courses offered at the academy are all competitively priced, with our very popular Botox and Dermal Filler Foundation Day costing just £745+VAT. Remember that Botox and dermal filler treatments provide a clinic with a high volume of repeat business. These treatments are not permanent since the results typically last for three to six months. Satisfied customers will come back time and again in order to maintain the aesthetically pleasing appearance that they have become accustomed to when they look in the mirror and see themselves in photographs.
Efficient use of time
There is no great time-commitment required when you train with Dr Hennessy. Our courses can be as short as just one day or even just one evening, in the case of our Observation Evenings that provide an insight into the running and timings of a clinic. This means our training will not take you away from your clinic for too long and will not disrupt your work schedule.
Competitive insurance policies with our courses
Dr Hennessy training courses are not only highly regarded within the aesthetics industry but are widely recognised beyond it too. All our courses are insured by four of the UK’s top insurance companies –
- Hamilton Fraser
- Cosmetic Insure
- Enhance Insurance
Joining an innovative industry with a bright future
When you train with Dr Hennessy, you’re joining an industry that is only going to grow in popularity. Not only can we anticipate the aforementioned growth in market value, but we can also expect considerable development and innovation within the field as the demand for diverse and quick treatments drives better products and techniques over the coming decades. Investing in yourself by training now puts you in the position to grow along with the industry and to benefit from all the developments to come.
Stimulating variety in your work
Training in aesthetics allows you to add a stimulating variety of treatments into your ordinary workdays. Botox and dermal filler procedures introduce a refreshing change to your traditional dental work, ensuring fulfilling results and job satisfaction.
Increase your income
Last, but by no means least is perhaps the most obvious advantage to training with Dr Hennessy: these courses allow you to substantially increase your income. To give a rough idea of the potential income increase, Botox treatments are generally charged at anywhere between £100 to £350 per individual treatment. Dermal fillers are in the range of £200 to £250 and up, depending on both the type of treatment provided and on how extensive the patient wishes the treatment to be.
What makes dentists in the UK good at non-surgical cosmetic treatments is their status as trusted medical professionals, their existing skillset, the set-up and facilities of their existing clinic or surgery, their support staff and the ongoing support and aftercare that they provide to patients.
Apart from being both affordable and not too time-consuming, Dr Hennessy training provides dentists with a high-quality form of training that introduces more variety into their services. The courses allow dentists to join a developing industry, are easy to insure and, best of all, allow dentists to increase their income.